Answer 4

Ideally my primary audience will be male or female between the ages of 14 and 20 that are interested in music, socialising, social networking, gigs and festivals. They wont have a huge amount of income at their disposal however the money they do have will be spend on things such as magazines, CD’s, downloads, gig/festival tickets, merchandise, travel and going out with friends.

However my secondary audience could include anybody older that happens to be interested in the music featured in my magazine. They may also enjoy listening to music but not hearing it live. They might rather spend time alone than with friends and spend their money on clothes and shopping than on things in my primary audience.  They may also be choosing to buy the magazine because of a certain feature or artists rather than a monthly buyer.