Wednesday, 5 March 2014

Uses and Gratifications

Blumer and Katz (1974) suggested that people used media to satisfy their everyday needs of:
-Escape and diversion
-Surveillance and information
-Personal relationships
-Personal identity

Escape and Diversion
-Magazines and websites offer an escape from every day life
-It creates a gateway for involvement in artists and their stories
-They can focus more on the content of the magazine rather than the drama in their own lives]

Surveillance and Information
-Magazines provide enough information to know more or less everything going on in artists lives and what's going on in their lives.
-Readers are able to keep up to date with what is going on and what happens within the music industry.

Personal Relationships
-Target audience are able to talk to each other about what's going on in the magazine
-They can share opinions on what's going on
-Creates opportunity for social interaction

Mode of Address
-Language and images used are based on the understanding that the reader shares colloquial knowledge about what they re talking about
-Allows reader to relate to content of the magazine
-Language depends on the style of magazine

-The way magazines allow interaction between fans and the magazine and then the fans and the artists
-Websites and social networking sites add more opportunity for interactivity
-Websites offer technology that magazines cant offer such as videos, music and downloads
-Message boards and comment pages widen interactivity


I read a lot of music magazines at home and in my free time and i generally read things such as The Rolling Stone, NME, Kerrang and Q. I choose to read these because they are my style of music unlike Top of the Pops ect. I decided I was going to make a magazine that would fit the theme of these magazines and would be aimed at the same target audience. I will use colours that fit this market and will price my magazine reasonably to give it more leverage against similar magazines.

What i have left to do

I took a moment to look at all the work I had compared to what was left to do and made myself a list on what was left. I saw I had most things however there was a lot more detail I could go into in order to get higher marks.

Uses and gratifications
Photos not used
Front cover photos
Contents page photos
Article photos
Edited photos
Front cover style model
Contents page style model
Article style model
Final cover
Final contents
Final article